Knowledge Base

Adopt an Archer's Mindset to Improve Sales ROI

Perhaps there is no greater place where the impact of our singular decisions and the consequences are more highly visible than the decisions we make when building a sales team.  The decision we...

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Bias Eraser #8: The Primacy & Recency Effects

Will Rogers is famous for saying “You never get a second chance to make a first impression.”  This is a sentiment that is carefully heeded by all serious sales job candidates and its importance is...

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Bias Eraser #6: Affect Heuristic Bias

Imagine this scenario. You’ve been preparing to interview for a sales role at your dream company for weeks. You’ve scoured the internet for advice on how to answer the questions you might be...

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