Knowledge Base

Bias Eraser #8: The Primacy & Recency Effects

Will Rogers is famous for saying “You never get a second chance to make a first impression.”  This is a sentiment that is carefully heeded by all serious sales job candidates and its importance is...

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Bias Eraser #6: Affect Heuristic Bias

Imagine this scenario. You’ve been preparing to interview for a sales role at your dream company for weeks. You’ve scoured the internet for advice on how to answer the questions you might be...

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Bias Eraser #5: Fundamental Attribution Error

Raise your hand if you are guilty of any of the following?

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