Abstract:
This study examines the personality traits of effective salespeople and asks whether they can be used to predict sales performance.
The researcher had managers from 10 corporations rate their salespeople as either effective or ineffective, then gave the salespeople a personality test that measured five key traits. It found that three of these traits—the ability to elicit information from others, to self-monitor during conversations, and to adapt during conversations—are good predictors of sales performance.
Despite the small sample size, the study provides some evidence that personality traits can be effectively used to predict sales performance.
Key Points:
Takeaway:
Certain personality traits are highly correlated with sales performance and can likely be used to effectively predict sales success.